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División América

Three annual corporate videos. Banco Santander’s American Division documents and informs about its annual achievements and aims, always with an original, attractive and personal point of view.


Simple and schematic narration for a complex video. Structure marked by points and commas. Dividers and graphisms. Audio-visual dynamism. But all of them  with a touch of soccer, due to Santander is de official sponsor of Copa Libertadores.


Jacobean year. One of the main Iberoamerican world’s hallmarks and one of American Division’s commitments. The vital path. The path of every member of the American Division. Step by step. Filmed in natural environments of Asturias and Galicia.


Year of constant and frenetic information. Ups and downs. Constant attention to the news. Creation of one own. Informative format with sections of economic, social, sports news and special interviews. Everything that the Santander world must know.