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El día de los 200

Creating expectation. What does this new madness consist of? What are they going to do? Will it be my turn? What will happen to me? Will I be chosen? (For better or worse) What will happen to those 200 people? Are they going to disappear?

Objective

Spreading and creating expectation with a promotional action consisting of “kidnapping” 200 people in the streets, suddenly without previous notice, to take them to the best party in their lives in IBIZA.

Result

Different viral pieces with different lengths and contents filmed in Madrid with intrigue and suspense. Urban and recreational action which manages to create a desired expectation feeling. The spectator wishes to know, at least, what will happen to those 200 people.