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A Midsummer Night’s Dream

Levi`s introduces its new jeans collection in the Real Fábrica de Tapices. For it, Shakespeare’s Juliet and Romeo’s love is moved to the urban environment of the XXIst Century. Jeans made with love and a special presentation.
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Objective


Producing a video which summarizes the new collection presentation and Levi’s new publicity campaign premier; joining the aesthetic and the message. The video must be used as promotional element as well as documental.

Result


Liveliness in edition and delicate post-production to relate what happened in the presentation party. Audio-visuals and interactive facilities are joined to the audience’s declarations. Famous people who tell their relationship with the most prestigious denim brand.