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Director´s Plan

Planning is important for a great corporation such as Banco Santander. In this case, one of its divisions, Santander University, is showing its future plans and how to carry them out to all its components. The best way: an explanatory and clear video.

Objective

Explaining the reason, the know-how and the objective of the new stage starting in 2013 for Santander University Division, in a clear and specific way.

Result

Animated graphics. Ideograms transforming into complex concepts and helping to complete information. Animated schemas which help the audience to make a mental idea of the future plan. Which are the steps, which are the reasons, which are the methods and the fixed results? Three-dimensional transitions, schematic colours and shapes and an own world according to the customer.